Popular Marketing Posts
SEO Consultants And How To Avoid The Bad Ones
All of us will have received unsolicited emails or phone calls trying to sell SEO, in a lot of cases these are call center firms who take the fees and outsource the work to Asia and the Far East. Usually the contract is long and includes plenty of small print. And most of these companies the work they do is worthless – so please bear in mind Buyer Beware and here is a short guide which may help you to decide on who you are going to use or not.
Hiring an internet marketing company, or seo consultant to take care of your SEO can really help if sales are flagging. But beware: there are many disreputable firms out there who will take your money, promise to get you top rankings and ultimately fail to deliver. So how do you make the right choice? As a poor company may waste your money, but worst than this, they could ruin your internet reputation and your website could be lost for ever.
SEO, or search engine optimisation, refers to the process by which a company can improve the visibility of its website in search engines, leading to more visitors and therefore hopefully increased profits. One of the jobs of an internet marketing company is to understand how search engines work so they can use SEO methods, such as identifying certain keywords and editing the content of your site and its html coding accordingly, to improve your search engine ranking.
However, bringing in a consultant will of course cost you money so it's not a decision you should take lightly or rush into. You want only the best, as shoddy SEO can do more harm than good to your company.
To help you out, here are some hints on how to avoid the many unreliable SEO consultants operating today:
Where is the money going? : Before you sign anything, a reputable marketing company should be able to provide you with a detailed budget of where all the recommended outlay for the development of your SEO strategy should be allocated. Some companies will claim they are ranking you highly in search engines purely by using SEO methods such as keyword placement, which is free, when actually they are using pay-per-click to increase the visibility of your website, which is a different thing entirely. If a consultancy is not prepared to outlay all the costs then stay away from it.
Beware the unsolicited approach: Any consultancy that has to resort to sending out SPAM emails to drum up customers isn't worth your time. You ignore all those emails from companies trying to sell you diet pills or 'genuine' Rolex watches, and you should treat such messages from marketing companies in the same way. After all, if they use this somewhat unprofessional method to get business for their own company what do you think they will propose to do for yours?
Unrealistic promises: Be wary of any internet marketing company making claims that sound too good to be true: they probably are. For example, don't go for a company which is happy to guarantee you a number one Google rating very quickly. As any good consultancy knows, done right, SEO takes time to take effect so you have to exercise a certain amount of patience.
Testimonials and proof of work: Can your SEO consultant or company provide you with examples of their work and are these easy and clear to see? Are they willing to provide you with contacts of people they have worked with or worked for so you can take up a verbal reference? You need to be clear of who you are dealing with, they are no rules to optimization, no qualifications; it is about experience.
If you are thinking of using an SEO company / consultant and are reading this and would like some free advice, please call, it's only a phone call, it's your business and could be a worthwhile call you make.