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Bad Facebook Habits To Avoid
There’s no avo
iding it: if you have a business today then you really need to have a Facebook page, and it can certainly be a very powerful promotional tool. But of course, this brings its own problems. How do you use it in the right way to bring in more business, so it doesn’t become just another useless drain on your time? And more importantly, how do you avoid making those gaffes and errors that could prove very costly? To help you navigate this potential minefield, here are some of the Facebook habits you should never let yourself fall into:
Advertising: Don’t make the mistake of assuming that your Facebook page is there to push your products onto your customers: it’s not. These kinds of platforms are supposed to help you build up relationships with potential clients or collaborators in a more informal set-up. They’re also a chance to exchange information or share your own knowledge in order to build yourself up as a credible brand. If your posts simply contain details about your products and services, people will stop following you and they won’t visit your website because they’re getting nothing of added value from you.
Over-Posting: So, with regard to the above, you should make sure that all your posts are informative or entertaining in some way. But whatever they contain, it’s also very important not to overdo it. You will end up clogging your followers’ newsfeeds and then it simply becomes spamming. Stick to one or two posts a day – enough to remind other users of your presence but not enough to annoy them.
Being Inappropriate: With Facebook, you will find that there is a delicate balance to be struck: on the one hand, this is not the place to be formal because you are trying to interact with your clients in a different way so your posts should therefore have a bit of personality to them; on the other hand, some people can go too far and share too much about their private lives or post links to videos or images that could be offensive to some people. Try to be friendly and occasionally irreverent without overstepping the line.
Sloppy Writing: Finally, just because you can get away with being more informal on Facebook this is no excuse for bad writing or poor grammar. If you are in too much of a hurry to write your post carefully and re-read it then you should wait until you’ve got more time. A few well-written posts are far more effective than many badly written and ill thought-out ones. Even if the message you are trying to get across is an interesting one, bad spelling and clunky prose will make your company look unprofessional and probably do you more harm than good.