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7 Things Affecting Business Website Bounce Rates
When it comes to business websites, web users do not usually leave with a neutral impression. Instead, they will either be quite satisfied and willing to return, or quite the opposite. Which in turn only means that you have to be extremely mindful when it comes to providing all those crucial first impressions.
With this in mind, here is a short overview of 7 very common reasons web customers bail on business websites:
1. Overload of Information
First up, be very careful not to overwhelm new visitors with too much information the very moment they arrive. Winning over new visitors is all about providing them with whatever it is that brought them to your page in the first place, as opposed to just overloading them with superfluous extras.
2. No Unique Selling Point
Instead of looking to convince your visitors that you’re the very best at everything you do, you should try to focus on a single unique selling point. Whether it is low prices, quality, customer satisfaction or anything else across the board, choose carefully what your business stands for and stick with it.
3. No Credibility
You’re free to sing your own praises all you like, but you won’t earn any true credibility with new visitors unless they can see evidence from existing clients. Or at least, the kinds of numbers and statistics that breed confidence – number of sales to date, star ratings, average order delivery time etc.
4. Few Contact Options
One great way of sending new visitors in the opposite direction is to make it awkward or difficult to get in touch with you. Standard contact forms are fine, but web customers really prefer to be provided with actual telephone numbers and e-mail addresses, in order to be able to make direct contact.
5. SEO Overload
“If you are looking for the best restaurant in Bath, you have just found the best restaurant in Bath. We know we are the best restaurant in Bath because we are told by our clients we are the best restaurant in Bath. So why not come to the…” Put simply, stuff your website with spam SEO and you will be ousted as amateur hour.
6. Social Media
Having a Facebook business page is great. Nevertheless, having only a Facebook business page and nothing else can hurt your brand. To the average client this simply screams laziness and will not provide them with what they’re looking for.
7. No Depth
Last up, simply because you run a small business doesn’t mean you should have a small-time website. If all you offer is a single page with a short blurb and contact details, you cannot expect your visitors to respond as well as they would if you presented them with relevant, rich and regularly updated content.