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How To Avoid Poor Or Bad SEO Marketing Companies

SEO, or search engine optimisation, refers to the process by which a company can improve the visibility of its website in search engines, leading to more visitors and therefore hopefully increased profits.

       

One of the jobs of an SEO agency or internet marketing company is to understand how search engines work so they can use SEO methods, such as identifying certain keywords and editing the content of your site and its html coding accordingly, to improve your search engine ranking. 

        

However, bringing in an agency will of course cost you money so it's not a decision you should take lightly or rush into. You want only the best, as shoddy SEO can do more harm than good to your company. 

Here are a few of some recent rankings I've achieved and some of these in less than a month!

We Sell RSJ sell RSJS Page 1
Popup-Stands-UK sell POPUP STANDS Page 1
Total Extraction Solutions are DUST EXTRACTION MANUFACTURERS Page 1
Zombie Boot Camp sell ZOMBIE EVENTS Page 1
Allan & Bertram sell CORPORATE CALENDERS Page 1
Witton Chemical Company is a CHEMICAL MANUFACTURER Page 1
Courierpoint are INTERNATIONAL COURIERS Page 1
BK Tyres are MOBILE TYRE FITTERS OXFORD Page 1
Days Labels are DIGITAL LABEL MANUFACTURERS Page 1
The Caterers are CORPORATE EVENT CATERERS Page 1
RockMyBaby is a NANNY AGENCY LONDON Page 1
Reef-Perfect sell COMMERCIAL AQUARIUM CHILLERS Page 1
Findspace sell STUDENT ACCOMMODATION NEWCASTLE Page 1
Polsteel Ltd fabricate RSJs LONDON Page1
Display-Boards-UK sell DISPLAY BOARDS Page1
Process-Server.org.uk are PROCESS SERVER LIVERPOOL Page 1
Baby Bottles Wholesale Ltd are LICENSED WHOLESALE DRINKS SUPPLIERS Page 1
Brierley Hill Crystal manufacture and sell ENGLISH CRYSTAL GLASS Page 1
Multi-User Systems sell COMMERCIAL PROPERTY MANAGEMENT SOFTWARE Page 1
BMI Engineering manufacture REPETITION TURNED PARTS  Page 1
Drawer Box are DRAWER BOX MANUFACTURERS Page 1
Wave Rider Surf School are SURF SCHOOLS FUERTEVENTURA Page 1
UK Forks RENT TELEHANDLERS Page 1
Brooks Forgings are UK FORGING COMPANIES Page 1
Pamela Mann sell WHOLESALE TIGHTS  Page 1
Britannia Coaches are MINIBUS HIRE KENT Page 1
Qutis Clinic do BOTOX TREATMENTS OXFORD Page 1
Paint Perfect Lincoln are a BODY SHOP REPAIR LINCOLN Page 1
Netbusters organise LONDON NETBALL LEAGUES Page 1
Alpha Drive Engineering Services are INDUSTRIAL GEARBOX SUPPLIERS Page1



I can also provide examples of ranking websites in Poland, Greece, France, Germany, Croatia, Portugal and Switzerland.

To help you out, here are some hints and questions to ask on how to avoid the many unreliable SEO consultants operating today:

Where is the money going?: Before you sign anything, a reputable marketing company should be able to provide you with a detailed budget of where all the recommended outlay for the development of your SEO strategy should be allocated. Some companies will claim they are ranking you highly in search engines purely by using SEO methods such as keyword placement, which is free, when actually they are using pay-per-click to increase the visibility of your website, which is a different thing entirely. If a consultancy is not prepared to outlay all the costs then stay away from it.

Beware the unsolicited approach: Any consultancy that has to resort to sending out SPAM emails to drum up customers isn't worth your time. You ignore all those emails from companies trying to sell you diet pills or 'genuine' Rolex watches, and you should treat such messages from marketing companies in the same way. After all, if they use this somewhat unprofessional method to get business for their own company what do you think they will propose to do for yours?

Unrealistic promises: Be wary of any internet marketing company making claims that sound too good to be true: they probably are. For example, don't go for a company which is happy to guarantee you a number one Google rating very quickly. As any good consultancy knows, done right, SEO takes time to take effect so you have to exercise a certain amount of patience. 

           

Click here to see my SEO results

Cheap SEO: As with everything you pay for what you get. If you want your website to disappear from search engines and they do, then sign up for low cost SEO. What you will get will be very poor linking on very poor sites with over linked keywords, the result of this will make your website look to search engines as a low quality website and search engines do not have to list every website, they don't so you could see you website disappear very quickly.

Testimonials and proof of work: Can your SEO consultant or company provide you with examples of their work and are these easy and clear to see? Are they willing to provide you with contacts of people they have worked with or worked for so you can take up a verbal reference? You need to be clear of who you are dealing with, they are no rules to optimization, no qualifications; it is about experience.

My company spent an absolute fortune on SEO over the past 8 months and the results were horrible. Then we found Chris. He achieved more for us in one month that the other SEO provider in 8. Thanks so much Chris!

If you are thinking of using an SEO company / consultant and are reading this and would like some free advice, please call, it's only a phone call, it's your business and could be a very worthwhile call you make.