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Witton Chemical Company is a chemical contract manufacturer; we undertook research into several marketing companies to give us an effective marketing strategy which would deliver results. Our choice was Jenkinson & Associates Ltd and this has proved to have been the right choice. We have experienced a continual flow of enquiries and an ever increasing pipeline of new opportunities from the UK and internationally. We now regard Chris as an integral part of our management team and happy to endorse his services.

The Witton Chemical Company Limited Mildenhall Suffolk

How To Gain More Customers

It’s no secret that retaining customers is cheaper, easier and more profitable than getting new customers on board. Even so, it’s impossible to run a successful business without an effective acquisition strategy.

After all, you need to get those loyal customers on your side in the first place, before convincing them to stick with you long-term.

For a customer acquisition strategy to be effective, it needs to be multi-dimensional and ongoing. There’s no one effective way to get masses of customers overnight, but there are steps that can be taken to accelerate things gradually.

In particular, there are 4 things you need to do to get your customer acquisition strategy in order:

1. Profile Your Customers

First up, you cannot expect to get new customers on board without first figuring out exactly who you’re looking to win over. There’s no such thing as getting to know your target audience on too deep of a level. The better you know them, the easier it becomes to attract and engage them.

This means building a clear and highly-specific profile of your perfect customer. Their age, their gender, their location, their level of education, their income, their want, their needs, their hates, their preferences, their problems and so on.  You basically need to work out who they are and what they want, so you can find them and give it to them.

2. Generate Exposure

In this context, exposure means putting out the kind of invaluable content that get you in front of as many targeted eyes as possible. Your job is not simply to sell products and services, but to provide value on a continuous basis.

Think beyond the products and services you sell to consider what else you can do to benefit the lives of your customers. Tutorial videos, how-to content, insightful blog posts, in-depth analysis, case studies and so on – all the kinds of things customers (and the major search engines) respond positively to.

3. Get Social

With few exceptions, social media is where the entire world heads to learn about brands, businesses, products and services. Irrespective of where they hear about you, they’ll head immediately to their preferred platforms to find out more.

At which point, what they see will determine if and to what extent they take further action. If you’re an engaged, active and communicative part of your community, you’re golden. If you’re publishing the kind of content that demonstrates your authority and credibility, job done.  By contrast, if they see a largely inactive profile with little to no noteworthy content, it’s game over.

4. Be Unique and Exceptional

Last up, put yourself in your customers’ shoes and ask yourself – what makes you special? What is it specifically about your brand and your offer that makes you unique? Do you have something genuinely exceptional to offer, which isn’t already available elsewhere?

There needs to be something of relevance and value to your target audience sets you apart from your competitors. After defining your USP, make it an integral part of your marketing and promotional activities – particularly when showcasing your brand on social media.