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Grand Slam Fishing Charters are a deep sea fishing company in the Turks & Caicos Islands and specialise in providing holiday fishing, boat trips and snorkelling mainly to the US holiday market. Our websites are a key part of our marketing and Chris has been managing the administration and marketing of our websites for several years and enables our business to have a steady pipeline of customers and holiday makers.

Grand Slam Fishing Charters

How To Gain The Most From Your Content Marketing

  1. Mobile traffic has been way ahead of desktop traffic for some time

If you thought mobile web traffic had only recently overtaken desktop traffic, think again. As far back as 2018, mobile was already accounting for approximately 53% of all web traffic in key markets worldwide.

  1. More than half of all marketers now prioritise blogging

There are dozens of possible approaches to content marketing, but there’s one that constantly tops the list of marketers’ priorities. Blogging is being named as the top content marketing priority by more than 50% of all digital marketers.

  1. Just 30% of marketers work with a formal content strategy

Remarkably, research suggests that only 30% of marketers have a consistent or integrated content strategy to work towards.  This suggests that up to 70% of marketers more or less make things up as they go along, which is far from advisable.

  1. The optimum content marketing budget allocation is 40%

There’s also evidence to suggest that the most successful overall marketing strategies are those that allocate 40% of their total budgets to content marketing.

  1. Most consumers prefer content to conventional advertising

In fact, a whopping 70% of online consumers stated that they prefer to be informed about products and services through quality content than by way of traditional marketing materials. They’re also far more likely to believe and act upon the information they come across in the form of quality web content.

  1. Regularity and consistency are key

When polled, approximately 60% of marketers who consider themselves to be successful said that they create and publish a minimum of one piece of content daily. Those publishing on a more regular basis are statistically more likely to engage and influence their target audiences than those who publish infrequently or sporadically.

  1. Quality content holds the key to higher rankings

Of all the SEO tools, techniques and strategies available, nothing is considered more powerful than quality content. In fact, almost three-quarters (73%) of marketers agree that publishing relevant content is the single most effective SEO strategy enhancer.

  1. Quality email content can generate epic returns

Remarkably, a US study found that for every dollar invested in quality email marketing (segmented, personalised etc.), the average return is $38. An ROI that exceeds almost any comparable strategy.

  1. The impact of video is unrivalled

When polled, four times more consumers said they would prefer to learn about the product or service by way of a video than with conventional written content.  Again, highlighting the importance of investing in quality video content and publishing it in the right places.

  1. Content marketing costs 62% less than traditional marketing

Last up, it’s worth remembering that on average, content marketing costs approximately 62% less than traditional marketing. All with the potential to generate a much stronger and more consistent ROI than almost any form of conventional marketing or advertising.