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How To Make Buying More Convenient For Ecommerce Customers
In this day and age, convenience is king. Where online shoppers are concerned, most know exactly what they want…and want it as quickly as possible.
For most, online shopping’s primary point of appeal is the speed and convenience of the whole thing. Instant gratification is the order of the day, as the world’s collective patience and attention span continue to diminish.
The long and short of it is that if you don’t make the online purchase process as simple as possible, they’ll be long gone before hitting the ‘Pay Now’ button.
Thankfully, making things more convenient for ecommerce customers can be surprisingly simple. It can also be an affordable approach to optimisation, as you’re essentially looking to take things back to basics.
With this in mind, here are five of the simplest your most effective ways to boost convenience for your ecommerce customers.
1. Upsize Your UX
First up, fiddly sites that are difficult to interact with via mobile devices are the ultimate turnoff. By contrast, simple sites with concise information and a user-friendly interface are always well received. The key to getting more mobile shoppers on board could lie in simply scaling up several essential on-page elements.
2. Shorten the Checkout Process
Every second you can shave off the time it takes to purchase your products will work in your favour. There’s a direct correlation between the duration of the checkout process and the likelihood of a customer abandoning their cart. Some get fed up with the complexity of the checkout process, others simply change their minds before completing impulse purchases. Either way, shorter is always better - both for their convenience and for your bottom line.
3. Offer Multiple Language Options
If the demographics you are targeting speak different languages, offering a choice of language is about more than convenience. It’s an essential show of respect and appreciation for those you are looking to win over. Setting up mirror sites in the required languages is an option, as is having your on-page content translated and localised professionally. If nothing else, at least use Google’s free translation tools, which despite being fundamentally flawed are still better than nothing.
4. Get Your FAQs in Order
Publishing FAQs should not be seen as a basic box-ticking exercise. The more comprehensive and useful your FAQs are, the bigger the benefits for your customers and your business. FAQ pages should also be updated regularly, based on questions and issues of relevance at the time.
5. Expand Your Customer Support Coverage
Last up, the time has come to acknowledge the world’s demand for quick and convenient customer support. More specifically, the option of getting in touch with a seller quickly and easily via social media. It’s worth remembering that the average social media user now spends more than 140 minutes per day connected to their accounts. If you’re not answering their questions and responding to their comments, you’re sending entirely the wrong message to your target audience.