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How to Quickly Boost Your Brand Visibility Online Cheaply
There are countless options available for those looking to boost brand visibility through high-level paid advertising. For bigger businesses with sizeable cash reserves, building brand recognition is fairly straightforward.
All well and good, but this doesn’t help the other 99.99% of businesses simply looking to get by. As competition becomes increasingly ferocious, building brand recognition online as a small business can be tricky.
Magic methods for overnight fame and fortune sadly do not exist. Nor is it possible to make things happen without putting in the necessary work.
But with the right approach, it’s perfectly possible to boost brand visibility fast and without overspending. For smaller businesses looking to stand out above the noise, the most effective ways to make things happen are as follows:
1. Publish SEO-Friendly Content Daily
Firstly, it is the content you publish that will differentiate you from your competitors. The higher the quality of the content you publish and the more of it you publish, the better. Your content needs to be strategically SEO-optimised, though written primarily with the reader in mind. Every post should survey purpose, with clearly defined value and relevance to what you do. It should also be 100% unique, if it’s to contribute to your visibility.
2. Engage on Social Media
Publishing regularly on social media isn’t enough to get ahead. If visibility is your priority, you need to focus equally on engaging your audience. This essentially means embracing the ‘social’ aspect of social media. Joining the conversation, leaving comments, responding to comments, sharing, viewing, downloading and generally keeping yourself as active (and visible) as possible. Engagement and interaction can be pure gold for boosting visibility.
3. Consider a Paid Ad Campaign
A short-run PPC ad campaign can be surprisingly effective, and comprehensively affordable. The beauty of PPC lies in the fact that you only pay per click - hence the name. If your strategy is successful, you’ll generate plenty of clicks, benefit from a visibility boost and end up with a solid return on your investment. If the strategy is unsuccessful, you won’t generate many links and therefore won’t be left with much of a cost to pick up.
4. Reach Out to Influencers
If what you do is as good as you think it is, you should have no trouble convincing influencers to endorse you. Just a single positive word from one influential figure with an established audience can be all it takes to set the snowball effect in motion. All you need to do is reach out to influences in your niche, convince them you’re worth recommending and let the rest takes care of itself.
5. Run a social media contest or giveaway
Last up, leveraging the public’s inability to resist a freebie never fails. Contests and giveaways have a tendency to gain the kind of traction that goes beyond almost any other type of promotion. Your job is to come up with a prize or reward that’s relevant to your business and of genuine value to your target audience. After which, you simply need to spread the word on social media and wait for keen participants to roll in…which they will.