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A Fresh Set of Stats to Kick-Start April
As it’s the beginning of the month, I thought I’d give a rundown of interesting (and perhaps even useful) web marketing stats, fresh from the always-enlightening Internet Statistics Compendium.
So whatever area of marketing you happen to be into, chances are you should find at least something relevant in the following snippets:
1. More people are trusting traditional media sources
A surprising starting entry to say the least, a new report published by the European Broadcasting Union found that trust levels in traditional media are actually growing. In fact, across Europe as a whole, broadcast media is still the most trusted medium – radio outperforming television 59% to 50%.
2. Fewer people are trusting online media sources
At the same time, the same report showed that the number of people in general who trust online media sources continues to plummet. Attributed at least partially to the recent explosion in the prominence of fake news, just 21% of Europeans said they trust social networks, while 36% said they have faith in the Internet in general as a media source.
3. 40% of consumers have abandoned a brand because of poor values
If you were ever in doubt as to the importance of business values and ethics, now’s the time to change your thinking. According to the results of a study carried out by MediaCom, 80% of consumers believe that businesses should be making efforts to reduce environmental harm, while 63% are in favour of brands giving something back to society. In addition, an incredible 40% have walked away from a brand or business entirely due to its values…or lack thereof.
4. Brits spent £3bn on Christmas 2017
When’s the time to begin planning for the next Christmas rush? The answer…there really is no such time – it’s something that is on-going throughout the entire year. According to the results of a retail survey carried out by Criteo, British consumers spent more than £3 billion on presents for Christmas 2017. They found that by September 2017 more than 15% of people had already spent hundreds of pounds on presents to get a head start, while almost 10% of younger shoppers had already done ALL of their Christmas shopping.
5. Instagram rated the worst social media for mental health
As the backlash against the mental health implications of social media continue, it seems the worst offender of all is Instagram. According to a study carried out by the Royal Society for Public Health, Instagram posed the biggest risk of all in terms of associated mental health issues like loneliness, anxiety, body consciousness and so on.
6. Three in five consumers think marketers fail to target them effectively
Last but not least, if you are currently making efforts to target your customers effectively, evidence suggests you are not getting it right. Specifically, a study carried out by BlueVenn found that close to 60% of consumers do not believe that the marketing materials they come across are effective in targeting their needs, wants, lifestyles and priorities.