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Cheap and Easy Fixes to Improve Your Social Media Performance
Spending large sums of money on a high-profile social media strategy is always an option. Unless you are running the kind of one-person or small operation where money is a sparse commodity.
As with most things in marketing, the key to getting the very most of your social media spend lies in working smarter, not harder. If you have no intention or lack the means to hire a social media specialist, it is up to you to make the most of your existing resources.
The good news is that the 5 most effective ways of improving your social media performance are not only free of charge, but also comprehensively easy. Shy of the investment of time in each case, none will set you back even a penny.
Here are five cheap and easy ways to improve your performance on social media - no advanced expertise or knowledge required.
- Review your accounts on social media
Firstly, when did you last conduct a detailed assessment of your social media accounts? Or consider whether you would be better focusing on a select few platforms and giving the rest a miss entirely?
Try to take a look at things from the perspective of your audience. Pick out the things about your profiles that would instantly hook you if your were in their position. If you cannot put your finger on anything specific, this needs to become your priority.
- Stay active all the time
There is no golden rule when it comes to social media content publishing. It depends on who you are, who you are targeting and what you do. Nevertheless, staying as active as possible is crucial across all social media platforms.
The more time you stay invisible and silent, the easier it will get for your clients to become disinterested and detached. They will quickly find something more informative and entertaining, if you are not providing them with what they are looking for.
- Ask questions and engage
One of the most effective ways of showing a genuine interest in a target audience is to request feedback and ask questions. Don’t simply promote your services and products - ask how your target audience feels about them and what they would like to see improved or added.
In theory, all the information you will ever need to steer your business in a successful direction could be found on social media. It is just that rather than taking a passive approach and sitting back, it pays to be proactive.
- Always stay responsive
Don’t allow a single complaint, comment, compliment or reply to go with no response. If you’d like to achieve the highest responsiveness status on social media, you will need to respond to 90% of private messages within 15 minutes. That is a tough ask, but it could nonetheless work wonders for your credibility and reputation.
Responding publicly to comments in a quick and appropriate way could be even more impactful. This way, you show that you are not only open to feedback and comments, but also honestly care about what your customers have to say.
- Analyse and monitor continuously
Lastly, never take any aspects of your performance on social media for granted. If you are on a winning streak, that is great - but what is it you are doing now that is working for your customers? You need to find out what content, posts and marketing activities work best for your business.