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We asked Chris to rebrand our website and also to market us on the internet so we could gain more customers. We have a brilliant website that we and our customers love plus we get a steady stream of new enquires with having our website at the top of Google for all our search terms. As well as this he is always there to help so we are really happy and happy to recommend him to you.  Peter Bromley MD.

Baby Bottles Wholesale Ltd

Digital Marketing Is Changing, Fast

Look away for one minute and suddenly Threads is taking off, Facebook's changed how links work, AI’s replacing your website, and your Instagram is now Google-friendly.

That’s just in the past week.

 

These aren’t just passing headlines - every one of these shifts hits digital marketing right where it counts. So if you manage content, paid ads or social platforms, this isn’t a shift to keep an eye on, it’s a shift to act on.

Threads Isn’t Just Growing, It’s Outperforming X

Remember when Threads launched, and most people shrugged? Well, not anymore. It's about to overtake X-Twitter in daily mobile users. Not maybe - it’s about to happen.

Threads has officially grown into a platform in its own right, not just an Instagram bolt-on. Direct messages on the app now include images, and here’s where that matters.

If you’re managing brand accounts, double-check your DM settings to screen out unwanted content, fast. User messaging now looks more like customer support, with image replies in the mix.

Translation: If your customer messages with a complaint or query, they can include screenshots. If you’ve ever tried explaining to someone where the FAQ tab is, that’s a gift. It also means users are clearly treating Threads as more than a timeline scrolling tool - it’s becoming conversational. And that makes it matter for brand reputation.

Your Website Just Got Sidestepped by ChatGPT

Here's something most marketers won’t want to hear: website traffic is shifting, and ChatGPT’s part of the reason. It’s not just fielding questions-it’s replacing search engines, booking systems and review platforms.

For example, people are using AI to find and book flights by comparing deals and scanning reviews-all within ChatGPT. Then, it adds the flight to their calendar. No travel site. No booking app. No visit to your page.

If this spreads (and it's looking likely), your entire top-funnel might skip you. Think that through.

Until now, most digital campaigns drove to your site. Soon? You won’t be where customers make their decision. You'll only see the outcome-less traffic and fewer chances to convert.

Instagram Wants Your Content To Be Searchable Now

Meta just confirmed public-facing pro Instagram accounts are being indexed by Google. Your posts. Stories. Highlights. Reels.

Think you’re not posting “search content”? That might not matter anymore. Suddenly everything you're publishing needs to be thought of in search terms.

Don’t overthink that into terrible SEO tweaks and useless hashtags. No keyword stuffing, and as always, resist using entire captions made of buzzwords.

Keep the bar high on visuals and stick to a strong creative strategy. Quality and originality are the currency here.

Also, here's your future-looking question before publishing anything now: Will this still reflect us properly in 6 months? If not, redo it.

Facebook Wants You to Move Your Link to the Comments

While there’s been no glossy announcement, the signs are clear. Facebook content with outbound links in the post copy is performing worse than the exact same post with the link dropped in the comments.

Is this frustrating? Yes. Are Facebook’s engagement metrics driving it? Also yes.

There’s not much negotiation. If visibility matters to you, tweak the format. Add strong captions that drive clicks and don’t make users search for it more than once.

It’s about shifting with what works now, not how it used to.