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Facebook Advertising What You Need To Know
At some point this year, there’s a good chance Facebook will reach the monumental 3 billion user milestone. For all its dynamic features and novel interfaces, no social network has ever come close arrival in the popularity of Facebook.
But even today, businesses of all shapes and sizes remain reluctant to invest in Facebook Ads. True, organic social media marketing that excludes paid ads from the equation can generate healthy returns. But when you consider the kind of competition you’re up against on Facebook, a paid ‘push’ in the right direction can work wonders.
Like small business marketing in general, success on social media is all about the numbers. How many people you reach, your average engagement rate, the number of clicks you earn, how many followers you get on board, and so on.
At this stage in the game, it really shouldn’t be necessary to bang on about just how popular and influential Facebook is. But if there was any doubt whatsoever about Facebook’s huge potential for small business marketing, here are just a few facts and figures about Facebook Ads in 2023:
- Facebook currently has an active user base of approximately 2.92 billion people. This is widely expected to grow beyond the 3 billion mark at some point within the next 12 months.
- Approximately 72% of all Facebook users (around 2.9 billion people) can be reached via Facebook Ads.
- As of late 2022, approximately 3 million businesses from around the world were regularly paying for ads on Facebook.
- Polls suggest that paid Facebook Ads are used by around 93% of professional social media marketers and marketing agencies.
- The largest demographic within Facebook’s global marketing audience is male consumers aged 25 to 34.
- In comparison with all other paid advertising channels online, Facebook has been shown to deliver the highest ROI for small and large businesses alike.
- Facebook Ads have a better average conversion rate than Google Ads – an impressive 9.2%.
- Every Facebook Ad published has the potential to reach precisely one-third of the entire global population aged 13 years or older.
- Compare like for like, mobile ads on Facebook perform almost 35% better than their desktop equivalents, further emphasizing the importance of mobile focus in 2023.
- Facebook marketplace is becoming one of the world’s most popular ecommerce platforms, with around 1 billion monthly active users spanning dozens of major markets.
- Surveys conducted by marketing professionals have found that Facebook is still considered the most effective platform for social media marketing.
- At the start of 2023, approximately 1.6 billion people worldwide were accessing Facebook’s accounts at least once every day.
- In the United States, more than 30% of adults head to Facebook as their primary source of news and current affairs.
- A full 80.5% of mobile Facebook users access the platform via Android devices, while just over 14% use iOS.
- The average Facebook user spends around 58 minutes per day on the platform.
- The popularity of Facebook among younger generations has been on the decline for several years and is expected to continue indefinitely.
- The Stories format is the most popular type of content on Facebook by a significant margin.
- India remains home to the largest population of Facebook users worldwide – an incredible 329 million active users. By contrast, the United States and Canada collectively have around 266 million users.
Just a few of the endless facts and figures that demonstrate the ongoing relevance of Facebook, and the potential value of a strategic investment in paid Facebook Ads.