Jenkinson & Associates
Marketing With Results

How to Add More Evergreen Content to Your Website - Or Content That Has Timeless Appeal

When you take a moment to think about it, evergreen content is a no-brainer.  Conventional content that generates a burst of traffic for a limited period of time serves an invaluable purpose. But if you’re going to invest time and effort in content for your website, why not focus on content that’s permanently relevant and appealing?

Evergreen content is unique in that it is timeless. Or at least, it has a much longer lifespan than conventional content. Rather than becoming yesterday’s news and quickly losing its relevance, evergreen content holds on to its value long-term.

The question is - what types of evergreen content can (and should) you use to enrich your website?

10 Types of Evergreen Content

In theory, evergreen content can be anything you want it to be. It’s not quite as simple to approach as conventional content, where topics can be plucked out of thin air and posts published in minutes.

With evergreen content, you need to think carefully about the kind of content your target audience will genuinely benefit from. Not something that’s temporarily interesting or time-limited in its relevance, but something that will be just as useful or engaging several months down the line.

Easier said than done? Perhaps, but there are several staple approaches to creating evergreen content that can help steer your campaign in the right direction.

For example:

1. How To Content - Tutorials and step-by-step guides to getting something done are always timeless, just as long as the content is accurate and genuinely useful.
2. Checklist Content - Checklists are also evergreen with endless options to explore, such as an SEO checklist, a landing page design checklist and so on.
3. Templates - Coming up with a useful template of relevance and value to your target audience is tricky, but pays dividends if you manage to pull it off.
4. Case Studies - In particular, those that document and detail inspiring success stories can be quite effective.
5. Top 10 Content - Or for that matter, top 20, 50, 100 or any other number UK to focus on, if of value and relevance to your audience.
6. History of Content - This is where you simply provide a brief (or in-depth) summary of the history of something your audience is interested in.
7. Complete Guide to Content - In-depth guides to topics of relevance and value, which may benefit from occasional tweaks and edits along the way.
8. User-Generated Content - This can be anything from written testimonials to video reviews to general comments from your customers.
9. Glossary Content - If you operate within a field where complex terminology is the norm, a good glossary of terms could complement your permanent content.
10. Best of Content - A type of evergreen content where you look back on the best of something from any given year or period as a useful and informative round-up.

These are just a few of the countless options available for bringing more evergreen content to your website. Or perhaps simply prolonging the lifespan of your blog posts, by injecting longer-term relevance and value to the content you publish.