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How To Be A Succesful Blogger
Starting your own blog is one of the simplest online marketing strategies you can employ. If your blog is successful and gains a lot of readers it can enhance your reputation as an expert in your field, thereby increasing your customer base and allowing your to build a solid base of business contacts. You blog can either be on your website, or separately if you want to increase your online presence. You can even make money directly from blogging by generating income from online advertisers, merchandisers and so on.
If all this sounds good, then here’s how you go about starting and maintaining a successful blog:
Identify Your Niche: Before you start writing, the first thing to do is identify exactly whom you are writing for. This will determine the tone of your blog, its content and exactly what kind of information you convey. It’s a good idea to try and home in on a fairly specific niche, as this way you are more likely to generate interest and it’s easier to present yourself as a specialist. Think about who you are target audience are: how old are they; what is their gender; what are their interests or geographic area? Once you’ve done this you can start to consider what their priorities are.
Be Individual: In order to attract regular readers to your blog, you need to put your own unique twist on your subject matter. After all, however small your niche, the Internet is a big place so there will always be other people writing about it. Decide how you can put your own personality and knowledge into your blog, and how you can present the information in a totally new way. To keep on top of this, you’ll need to keep an eye on what your competition is doing.
Encourage Dialogue: You should try adopting an interactive approach to your blog: don’t just publish content, encourage your readers to post their feedback and own comments. It’s great if they can interact with each other as well as with your to share ideas and knowledge. This means you are creating your own ‘online community’ rather than just churning out articles. Make sure you include ‘share’ buttons with links to social media to make it easy for your audience to spread word of your blog.
Be Consistent: It’s no good writing blog posts one week, and then not producing anything else for another month. In order to maintain a regular audience you need to be consistent with your posts so they know what to expect from you. But don’t try to post too many articles or their quality will be depleted and people won’t have the time to read them. Instead, try to produce one really well-written, relevant post either once a week or once a fortnight.
Be Professional: It’s important that your blog looks as well as sounds professional. Go for a simple, classy design that appeals to your target audience. The font should be easy to read and you should also make sure you proofread your text thoroughly before posting. Bad grammar and spelling do not create a good impression.
Constant Promotion: A blogger doesn’t just need to be able to write engaging text: they also need to know how to market themselves. This requires constant self-promotion which you can achieve through a variety of channels such as social media, attending trade fairs, running one-off events, offering free seminars or even through paid advertising.