How To Bring TikTok Into Your Marketing Strategy

TikTok came out of nowhere to become one of the most successful social media platforms of all time. Today, TikTok has more than 1 billion active users spanning the entire globe.

Once considered a hangout exclusively for younger generations seeking instant gratification, TikTok has built a huge following across almost every demographic.  To such an extent that most of the world’s biggest businesses and influential faces have well and truly found their home on TikTok.

Irrespective of the size or type of business you run, here are four reasons why you can no longer afford to sidestep TikTok:

1. TikTok is gaining popularity across all age groups

Exact figures are hard to come by, but it is estimated that almost 40% of TikTok users in the US are over 30 years old. Even more surprisingly, 65% of US TikTok users are over the age of 20. Impressive, considering the appeal of TikTok was initially limited to users in their mid to late teens.

All indications point to a future where TikTok will continue to strengthen its grip on older and more diverse demographics.  Whatever the age and location of the audience you’re targeting, chances are it’s well and truly active on TikTok.

2. It paves the way for more authentic marketing

The culture of TikTok is one of raw, unedited and authentic content. It’s a place where imperfections are valued over and above airbrushed content. Something that can play right into the hands of businesses, providing the opportunity to showcase themselves in an authentic and trustworthy light.

As an added bonus, shooting this kind of raw and authentic content is also much easier. No extensive editing, filtering or airbrushing required - TikTok is all about showing the real you.

3. Unbeatable viral potential

Content with the highest viral potential is always short, punchy and shareable. On TikTok, this is the basic framework of all content uploaded to the platform. TikTok is the place people head for instant gratification, looking to satisfy their requirements in a matter of seconds.

Consequently, publishers have no choice but to come up with hugely concise and punchy clips. All of which have exponentially more viral potential than longer-form content of any kind. Going viral on platforms like TikTok is, of course, something that cannot be guaranteed. But if you’re going to go viral somewhere, it’s more likely to happen here than anywhere else.

4. TikTok marketing can be hugely cost-effective

Last up, TikTok is a platform with huge marketing potential for businesses of all shapes and sizes. It costs next to nothing to promote your business on TikTok, nor do you need any specific knowledge or experience. Again, all due to the fact that raw and authentic content is what TikTok is all about.

No specialist equipment, no advanced editing skills, no big budget ad campaigns - all you do is shoot and share. A rare instance where bigger businesses with deeper pockets have no specific edge over their smaller counterparts.