How To Improve Your Website’s Visibility

If you conduct a lot of your business online then ensuring you maintain high search engine rankings should be a major priority for you. There are plenty of ways you can do this – indeed, sometimes the advice you can find online is overwhelming – so the key is to find a search engine marketing strategy that will work for you and is simple enough to maintain long-term. Here are some examples of some of the steps you can take:

Design Is Key: To begin with, please do make sure that the look of your website is clean, high-impact and that it is easy to navigate. It's no good spending a lot of time driving traffic to your site, only for visitors to be put off by its content the second they arrive. This will not encourage them to recommend other visitors and your visibility will suffer as a result. Also, remember that SEO is not just about getting visitors to your site – it's also about converting those visitors into clients.


Update Your Content: Your website rankings will quickly drop if you don't update your content regularly. Not only this, but if your site does not contain fresh information it will seriously undermine your credibility with clients, who will not be encouraged to return. Make sure that you are updating it with something new at least once a week, whether that is a fresh product line, an industry-specific article or news items.

Hire An Expert: Many people are put off by the extra cost involved in hiring in an expert to develop their search engine marketing strategy. It really does pay off, however, as they will be able to do your market research for you and identify the keywords you need to incorporate in your content to get relevant visitors to your site. Not only this, but a person whose job it is to know all the latest online marketing strategies and technologies will be able to give you a much better chance of gaining higher search engine rankings than  your competitors. They will, for example, be aware of all the latest analytical tools so they can check your stats and use them to make your future marketing campaigns more targeted and efficient.

A few examples of SEO and page 1 rankings:

♦ Courierpoint are INTERNATIONAL COURIERS Page 1
♦ Sherwood Signs make ADVERTISING SIGNS Page 1
♦ The Caterers are CORPORATE EVENT CATERERS Page 1
♦ RAL Display supply exhibition DISPLAY STANDS Page 1
♦ Witton Chemical Company is a CHEMICAL MANUFACTURER Page 1
♦ Frolesworth Lodge Farm sell FREE RANGE TURKEYS  Page 1
♦ All Saints Glass do WINDOW REPAIRS LEICESTER  Page 1
♦ The Franchise Team are FRANCHISE CONSULTANTS Page 1
♦ Source China Brasil are CONULTORIA DE IMPORTACAO DA CHINA Page 1 Google Brazil
♦ Wave Rider Surf School are SURF SCHOOLS FUERTEVENTURA Page 1
♦ Reynolds Insurance are INSURANCE BROKERS SOUTHAM  Page 1
♦ GAB Copyright sell WHOLESALE GOLF TEES Page 1
♦ Pamela Mann sell WHOLESALE TIGHTS  Page 1
♦ Love Collants sell COLLANTS COLORES (Coloured Tights) Page 1 Google France
♦ Love Strumpfhosen DAMENSTRUMPFHOSEN (Women's Tights) Page 1 Google Germany
♦ Roma Marble are MARBLE SUPPLIERS Page 1
♦ Ezi Removals are HOUSE REMOVALS PERTH Page 1 Google Australia
♦ Britannia Coaches are KENT MINI BUS HIRE Page 1
♦ Insight Enterprises install DOCK LEVELLING SYSTEMS Page 1
♦ Brierley Hill Crystal make and sell CRYSTAL WINE GLASSES Page 1
♦ Ostara Systems are developers of CLOUD HOSTED CAFM SOFTWARE Page 1
♦ Darbar are about INDIAN CLASSICAL MUSIC Page 1
♦ Paint Perfect Lincoln are a BODY SHOP REPAIR LINCOLN Page 1
♦ Platinum Business undertake BULK DOCUMENT SCANNING Page 1
♦ ViveinB's make designer WEDDING STATIONERY OXFORD Page 1
♦ The Bagman of Cantley is a PAPER BAG SUPPLIER Page 1
♦ Popup Stands UK sell POPUP STANDS Page 1
♦ Source China Kenya are KENYA CHINA IMPORT CONSULTANTS Page 1 Google Kenya
♦ Netbusters organise LONDON NETBALL LEAGUES Page 1
♦ Alpha Drive Engineering undertake INDUSTRIAL GEARBOX REPAIRS Page 1

Blogging And Networking: Become a blogger to show off your knowledge of your industry sector. If you build up a reputation as somebody who knows what they are talking about, your readers will want to click on the link to your website because they will feel you are somebody trustworthy with whom to do business. The same applies to social networking: go on Facebook or Twitter and get involved in discussions relating to your sector. This is a great and free way to gradually generate a buzz about your business.