How to Increase Your Engagement on Instagram

Generating interest in your content and profile on Instagram is important.  Without a steady stream of traffic heading your way, the rest is inconsequential.  But at the same time, all the traffic in the world is of little value if nobody engages with your profile or your content.

Engagement holds the key to a successful campaign on any social network.  Rather than people passively hearing what you have to say, engagement occurs when they take a genuine interest and (ideally) take action.

While every Instagram audience is different, the basic mechanics of generating engagement are relatively similar. If looking to push engagement in the right direction starting today, these are the six things you need to focus on right now:

1.  Use more of the platform’s features

First up, you can ignore anyone who tells you that you need to use all of Instagram’s features. You don’t - you simply need to use the selection of features your audience is likely to respond positively to. This could include things like Reels, Stories, IGTV, Polls, the occasional Quiz and so on.  Diversification is important, but don’t feel as if you need to use every single channel all the time.

2.  Poach commenters from your competitors

A great way of boosting engagement and bringing new followers on board is to effectively steal them from your competitors. This can be done by engaging them via comments, liking their content and generally reaching out to them through any means possible. If they’re into your closest competitors, they’ll probably be into you, too.

3.  Send a genuine DM to every new follower

Every time you successfully secure a new follower, send them a DM. Not just a basic thumbs up or ‘thanks’, but a genuine DM expressing your appreciation for them taking the time to follow you. Make it unique and personal to them, resisting the temptation to copy and paste the same response dozens (or hundreds) of times.

4.  Make sure your content is search optimised

Boosting engagement means ensuring you are attracting the right people in the first place. Which in turn means optimising your content for search in the appropriate way. Use keywords and search terms of relevance to your audience to drive targeted traffic to your posts and your profile. Use every opportunity to strategically use important search terms, without compromising the quality of your content.

5.  Respond immediately to all comments you receive

Each time you receive a comment, it should be responded to immediately. This counts for positive, negative and indifferent comments alike - all signs of engagement that should be fully leveraged. Publishers who take the time to respond are always more engaging than those who ignore their audiences.

6. Post regularly and on topics of value

Last up, the same can also be said for publishers who share content of value regularly and consistently. Long spells of silence never fail to kill engagement dead - you need to constantly be thinking about what you’re going to publish next. Set yourself up with a good publishing timetable you can stick with, rather than attempting to make things up as you go along.