How To Increase Your Instagram Followers

Instagram has the potential to be an extraordinary business and marketing platform. However, it’s also entirely redundant if you don’t have a sizeable audience of followers to showcase your work to.

Once you’re up and running, the rest more or less takes care of itself. Actually getting up and running in the first place is the biggest task of all – the challenge of turning few (or no) followers into an established and engaged audience of followers.

Sourced from a selection of successful Instagrammers with well-established audiences, here are five essential tips to help you get your first 10,000 followers on Instagram:

  1. Keep it real

We’ve reached a point where excessively embellished and digitally altered imagery is no longer considered acceptable. If you want to be taken seriously on Instagram, the key in this day and age lies in keeping it real. Precisely why the whole ‘makeup free’ and ‘in my everyday comfy clothes’ movements are being adopted by so many famous faces. If you want to establish yourself as an honest and transparent publisher that’s worth following, keeping your real is the way to go.

  1. Avoid quick fixes

Given the low costs of doing so, it can be extremely tempting to buy fake followers to give your account an edge. An Instagram account with 5,000+ followers may look appealing at a glance, but your reputation is toast as soon as any genuine would-be followers discover you’ve been faking it. Which they will – fake followers from inactive accounts can be spotted from a mile away. Even if they cost as little as £5 per 100, it’s a price not worth paying when it’s your reputation on the line.

  1. Post often, but post well

There’s a fine balancing act to pull off here, but it’s a balance you need to strike.  Posting consistently on a regular basis is absolutely essential, if you’re to attract and retain an engaged audience. However, posting content that isn’t flawless in quality and 100% relevant to your audience is worse than posting no content at all. The importance of posting regularly cannot be overstated, but nor can the potential consequences of posting simply for the sake of it.

  1. Minimise the marketing aspect

Using Instagram for business purposes inherently means marketing your products, your services and your brand to other people. However, it’s essential to ensure that you do so in such a subtle way that it is practically undetectable. If any aspect of what you do comes across as clearly for-profit in nature, they’ll no longer value or respect anything you have to say.

  1. Engage, engage, engage

Last up, fantastic imagery alone isn’t enough to get by on Instagram these days.  You also need to engage with your audience actively and on continuous basis.  Encourage comments and feedback, reply to the comments you receive, comment on other people’s posts and so on. Make it clear that you are an interested, engaged and important part of the community you’re intending to appeal to.