How To Keep Up With AI Search

Artificial intelligence (AI) technology is poised to play a huge role in the way we interact with the web over the years to come. Online search in particular is likely to see a huge shift, having already become powered (at least in part) by AI.

In short, AI is employed to allow search engines to provide more accurate and useful results, by taking into account context and meaning. They don’t just look to match search terms with online content – they carefully consider user intent.

Huge strides have already been made in contextual search over the years, and we're already seeing a seismic shift in how the major search engines are behaving. The question is – what (if anything) can you do to future-proof your website, against the future of AI search?

Future-Proofing: An Improper Approach?

As with all major search engine updates, the tendency tends to be the implementation of a strategy to essentially 'beat' them at their own game. To think of all the bad that could happen going forwards, and put measures in place to prevent them.

But perhaps a better approach would be to stay true to the simple side of search and SEO. Even when it comes to long-term ‘future-proofing’ against AI, most of the same rules apply as they always have.

However far ahead you’re looking, the key to remaining relevant and visible in an era of AI search lies in the following:

  1. Stay in the loop

The best way to cope with even the biggest future shifts in search is to keep an ear to the ground. Follow the latest developments, keep up with industry news, and join relevant communities. Also, be sure to check out Google’s SGE (Search Generative Experience) to build a better understanding of how AI influences search.

        2. Optimise for Mobile

The numbers say it all – 4.3 billion mobile internet users. Right now, 93% of people use their smartphones to access the web. As has long been the case with Google, AI search will heavily prioritise sites that are effectively, and seamlessly optimised for mobile. A trend that’s set to continue indefinitely.

       3.Embrace Voice Search

Siri, Alexa and Google Assistant are taking over…fast. Embracing voice search – which is likely to form the core of AI search – calls for a shift away from conventional textual SEO techniques. For example, conversational language is more likely to be used, incorporating long-tail keywords with clearer user intent. Succinct responses are also expected by voice search users, who expect instant and clear results.

      4. Go Multichannel

With advanced AI comes the potential for your entire online presence to be assessed and valued. Evaluating brands and businesses on a broader level is something the major search engines have been doing for years, but the sophistication of the systems involved is growing. Adopting a multidimensional approach (incorporating social media and other channels) could therefore give you a strategic advantage. While at the same time making you less reliant on a single, rapidly evolving search algorithm.