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How To Keep Your YouTube Account Up Todate?
More than 500 hours of content are uploaded to YouTube every minute of every day. This alone illustrates the importance of conducting regular audits on your YouTube channel.
Thankfully, conducting a basic periodic audit on a YouTube channel can be surprisingly straightforward. With little to no technical knowledge required, you can ensure your channel is performing at its best with a few simple tweaks.
With this in mind, here is how to conduct a basic YouTube audit in five simple steps:
1. Update your Profile
First up, you need to ensure that your profile is both complete and up to date. The most important elements of your profile to focus on are your featured video, your channel trailer, your channel description, your profile picture, your banner image and your featured sections. This is also a good time to ensure that all of your thumbnails are equally attractive and engaging while being 100% relevant to the content they represent.
2. Conduct YouTube Audience Research
Audience research on your issue should be a continuous process, and begins with getting to grips with YouTube analytics. The insights you need can be accessed by heading into YouTube Studio, clicking “Analytics” on the left side of the screen and choosing the “Audience” option at the top. You will then be provided with invaluable information on when your audiences online, watch time and engagement, gender and age groups, top geography is for your content and more.
3. Evaluate your Content
The next step in the process is to take a good look at your content and to ask yourself a series of important questions. Which of your videos have been more successful to date? What topics have you not covered that you should have? Do any of your older and potentially outdated videos need to be updated? Are there any topics you can revisit with new and improved content? Which of your videos has performed the weakest and why? The answers to these and other questions will help lay the foundations for a more effective publishing strategy going forwards.
4. Optimise Your Channel for SEO
All of the written content featured on your channel should be effectively optimised for SEO purposes. It is important to remember that YouTube is the second biggest search engine in the world, outperformed only by Google. Important places to incorporate SEO-friendly search terms include your video titles, video descriptions, video tags, chapter titles and more. It is also worth going back through your old videos to see which could be given a new lease of life with search-friendly optimisation.
5. Research Your Competitors
Last up, exactly how you go about your competitor research is up to you. Even so, competitor research should play a key role in your YouTube activities at all times. What type of content are they putting out? How many subscribers do they have? How many videos do they put out and at what times? Which of their videos have proved most popular and why? By keeping a close eye on the competition, you’ll be in a much better position to pick up on their weaknesses and leverage them for your benefit.