How To Lower Your Website Bounce Rate

Detailed below, you’ll find a fresh set of five methods by which bounce rates can be improved starting right now:

1. Attract the Right People

This may qualify as stating the obvious, but it’s hard to sell things to people who aren’t interested in them.  Nevertheless, many (if not most) smaller businesses don’t make nearly enough effort to target the right traffic for their websites.  It can be tempting to cast your net widely, in order to bring in as many people as possible with your SEO, search marketing and PPC strategies.

Unfortunately, every visitor you attract that’s of no relevance to your business represents time, money and resources down the drain.

2. Work Harder on Your Meta Descriptions

Just to clarify, these are the snippets of information that appear under your link when you turn up in the SERP rankings. Metas are important for two reasons – the first of which is their contribution to your SEO score.  Secondly, your metas give web users an indication of what to expect if they decide to pay you a visit.  As a result, you’re far less likely to generate wasted clicks from those who’ve no real interest in you.

Writing catchy and attractive metas isn’t difficult, but can nonetheless have a major impact on bounce rates.

3. Create More Landing Pages

Directing all traffic to one primary landing page isn’t advisable.  Instead, it’s far better to create a whole series of landing pages, optimised and enriched in accordance with the search terms used to find them. For example, if you’re in ecommerce and you sell a wide range of products, you could funnel traffic to your product category pages – not straight to your primary storefront.

The key lies in making it as quick and easy as possible for those who’ve demonstrated an interest in your business to find whatever they’re looking for and take action.  Not to have to start again from scratch after landing on your home page.

4. Set External Links to Open in New Windows

One of the fundamentals of effective and efficient web design – always set external links to open in new windows. Providing helpful and relevant external links comes highly recommended, but encouraging visitors to exit your website is a bad idea.

Even if they have every intention of returning, they may get distracted (or find a better offer) and they’ll be gone for good.

5. Speed up Your Page Load Times

Las up, anything you can do to speed up your page loading times can and will make a big difference. It’s essential to ensure that your landing pages, product pages and all other pages load as instantaneously as possible. Anything more than around 2 seconds and a sizeable chunk of your traffic will vanish into thin air.

Even if it means enlisting outside help, the benefits of a speedy website far outweigh the costs of speeding it up.