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How To Make A Good First Impression Online
In business, the first impression is usually the most important one. After all, studies have shown that consumers will make a purchasing decision within seconds, so if their initial impression of your is negative they are likely to look elsewhere. This is just as true for online marketing as it is for offline, so if you want people to choose your products and services you have to work on creating a positive impact straight away. Here are some of the things you can work on to make sure that the first impression customers have of your online business is the right one:
Research Your Customers: In order to make the right impression on potential customers, it make sense that you would need to know what it is they expect of you. Are your products appealing to a more serious audience? If so, you may need to take a more formal, traditional approach. If, on the other hand, you are trying to sell consumer products to younger people it is more likely that they will engage with your right away if you ‘speak their language’. Knowing your target audience’s priorities is also a must: you can then work on letting them know you are offering what they want in one simple, well thought-out tagline.
Accessible Profile: Whether you need to adopt a more formal or casual approach, it is important that your online profile presents you as a real person that your customers can identify with. Because you rarely get to meet people you do business with online, customers will understandably be skeptical about any company or individual that doesn’t want to give away anything about themselves. You don’t have to go too deeply into your personal life, but if your profile includes a few details such as what your hobbies are and whether you have kids, you will automatically seem more trustworthy.
Social Media: When you’re using online social media to market your company, understand that there’s an art to mastering the form. If you do it right you can have an immediate impact, but this is not the place to be advertising specific products or trying out aggressive marketing techniques. Instead you should be posting helpful or entertaining videos, articles and images that encourage people to engage with you.
Participate In Forums: Online forums can be the perfect way to introduce yourself more informally to helpful contacts within your sector or to new customers. The trick with this is to bide your time rather than just jumping straight in: get a feel for the kinds of people who belong to the forum, what the acceptable style is etc. Will it actually be any use to you?
Once you’ve ascertained this you can begin to join in relevant conversations. Even though it’s an online forum, you should always start a conversation with a personal introduction as this establishes your credentials right away and gives a context to any advice you might give, or any stories you might share.