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How To Make Mobile Marketing Work For Your Business

Today, if a company does a certain amount of their business online then at some point they are going to have to factor in mobile marketing. With so many potential customers checking their emails and browsing online on-the-go rather than at home, you are likely to miss out on a lot of opportunities if you haven’t laid out an effective mobile marketing strategy. 

Here are some of the areas you could be considering:

Banner Ads: Nowadays there is a greater choice than ever when it comes to mobile banner advertising which makes it ideal for imaginative marketers. To give just a few examples: you can go for sliding banners, expandable or adhesion – each of which has its own benefits. Furthermore, now that mobile apps are such big business, advertisers are becoming more drawn to using in-app ads which, as their name suggests, are triggered by actions within an app. If you’re savvy about it, using mobile banner ads can help you reach out to an almost unlimited audience.

Social Media: Many people today tend to use social media on their mobiles and it’s not just to check in with their friends: it can be used for business networking or for finding out about the latest deals. If you aren’t making use of Facebook, Twitter or LinkedIn for your mobile marketing then now is the time to start thinking about it. Check out the range of mobile advertising features available on social media today so you can start using them to promote your business and increase your customer base.

Mobile Videos: The range of sophisticated smartphones now available means that more and more people are able to watch videos on their phones. Naturally, the amount of mobile video adverts being produced has increased accordingly. If you have a reasonable marketing budget, then this medium is great if you want to dip into the world of video advertising but don’t want your advert to appear on TV – either because your budget won’t cover it or because you want to concentrate on the online market.

Syndicated Content: As the life of an average tweet or Facebook post is getting shorter and shorter, it is now very difficult for a company to build up an audience organically. Because of this, they need to find new ways to get their content seen, and syndication is a way to do this. It is cheaper than using social media promoted posts, for one thing: it involves using tools such as Gravity to share your content on the networks of publisher sites. To get the most out of this, make sure your content is formatted so it can be read easily on a mobile screen – even the smaller ones – as this way users are more likely to share it.