Jenkinson & Associates
Marketing With Results

Is Facebook Still The Best For Social Media Markeeting?

In the ever-evolving landscape of digital marketing, staying ahead of the curve is paramount to success. Data published by OnlyAccounts.io has unveiled an interesting trend:

It’s not uncommon for Facebook to find its name in the firing line where relevance and influence are concerned. Younger demographics have been beating a hasty retreat for more ‘youthful’ platforms for some time, but far from having a negative effect on FB’s value for marketers, it’s actually quite the contrary.

According to data published by OnlyAccounts.io, Facebook has once again emerged as the undeniable frontrunner for social media advertising, with almost 90% of marketers choosing this platform for their campaigns in 2023.

This figure marks a 10% increase over Instagram and a staggering 300% advantage over TikTok. Notably, a significant 53% of marketers are planning to increase their usage of Facebook in the future. All figures that paint a compelling picture of Facebook's enduring influence - particularly among older demographics with more disposable income.

Facebook's Ongoing Role in Effective Digital Marketing

One noteworthy aspect of Facebook's dominance in the SMM arena is its increasing popularity among older demographics. While younger generations may gravitate towards platforms like TikTok, older users are embracing Facebook as a valuable hub for both social interaction and product discovery.

Hence, to say that Facebook remains a key player on the SMM scene would be something of an understatement. Unless you’re targeting the youngest demographics of all, Facebook is where it’s at right now.

But it's not just the sheer size and diversity of Facebook's global audience that makes it a winner for business purposes. A number of additional benefits come into play with an investment in FB marketing, which include:

1. Precise Targeting: Facebook's advanced advertising tools allow you to pinpoint your audience with remarkable accuracy. Whether you want to target individuals by age, location, interests, or even past purchase behaviour, Facebook provides the means to do so effectively.
2. Engagement Opportunities: The platform's various content formats, including posts, videos and Stories, enable you to engage with your audience in multiple ways. Interactive features such as polls, quizzes and live streaming can boost user engagement significantly.
3. Cost-Effective Advertising: Paid ads on Facebook can be surprisingly affordable, with products and packages available to suit most budgets, enabling you to start slow and scale up gradually.
4. Data-Driven Insights: Robust analytics tools provide in-depth insights into the performance of your campaigns. You can track key metrics, measure ROI and refine your strategy accordingly.
5. E-commerce Integration: Facebook has embraced e-commerce by allowing businesses to create a seamless shopping experience within the platform. With features like Facebook Shops, retailers can sell products directly to buyers.
6. Brand Visibility: A consistent presence on Facebook can enhance your brand's visibility and credibility. Engaging content and active community management can foster trust and loyalty among your followers.

Levelling the Playing Field

Importantly, Facebook – like other social networks – is something of a meritocracy. Irrespective of how small your business and limited your budget may be, you can make your presence known in a big way.

Facebook rewards creativity, meaningful connections and genuine interactions rather than relying solely on budget size. If you’ve got something genuinely meaningful to say and something of real value to offer, you’ve every opportunity to build a loyal customer base and compete with the biggest players in your niche.