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Marketing to Young People? Could Snapchat Work for Your Business?
Snapchat is a messaging application which can be used for sending photos, videos, text and drawings to chosen recipients – with a twist: these “Snaps” can be preset to show for between 1-10 seconds before they magically “self-destruct”!
Most people view Snapchat as a young person's social media network and because of the low average age of its users, it is considered to be more receptive and dynamic that most social networking sites.
For certain businesses whose target audience falls within the 18-24 age sector, Snapchat offers plenty of marketing potential.
If there is a flipside, it is that the platform’s outreach and success levels are more difficult to measure than other more well-known social marketing mediums. So how do you turn Snapchat into the perfect marketing device for your brand or business?
As with any new technology or social network in its infancy, it is about being imaginative and we have witnessed a number of innovative ways in which companies are incorporating “Snaps” into their social media marketing mix.
Snap Previews
As we have mentioned, Snapchat videos or images only remain visible for a few seconds and this really can play on the sensation of 'less is more'. Using the app to generate brief glimpses of brand-new videos of products, or snippets of valuable information can create a buzz and get individuals talking about your brand name or product launch.
Discount Vouchers
Snapchat is also useful if you're wishing to engage customers in fire sales or special deals. Simply send them a voucher with a keyword or discount code that they can use in an “immediate” transaction.
Competitions
People love competitions and are likely to share the details with their friends via Twitter and Facebook, so “Quicksnap” contests really do have a viral vibe potential.
Exclusivity
If you are just about to launch a new product or have just taken delivery of the latest, must-have designer clothing range (or similar), then using “Snaps” to create a sensation of exclusivity and scarcity can help drive targeted traffic to your ecommerce site that results in more sales.
Currently Snapchat doesn't have the same stringent terms of service that Facebook and some other social sites have, so there are fewer restrictions for users and marketers. In other words, now could be a great time to jump on board.
Because Snapchat is one of the coolest social networks around, you won’t need to sell it to young people, but introducing a smart “Snaps” marketing campaign could really push up your engagement rates and win you new fans for your brand.