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Multi-Channel Marketing Can Boost Conversions by 31% - If You Do It Right
If your brand still relies on blasting emails and hoping for the best, it's time for a wake-up call. New research shows businesses that adopt true cross-channel marketing (thoughtfully combining several tools and platforms) can boost conversion rates by up to 31%. In other words: smarter engagement beats louder engagement.
CleverTap, a global engagement platform, just released their Cross-Channel Marketing Strategy report, analysing more than 600 brands around the world. Their findings are clear: winning in 2025 means crafting multi-channel conversations that meet your customers wherever they are - not where it’s most convenient for you.
Local Nuance, Global Vision
Marketing is no longer about picking the flashiest platform or relying on "one size fits all" playbooks. Understanding local behavior is critical.
For instance, CleverTap found that while email still leads in places like the US and UK, SMS remains highly influential in China - and in South America and much of Asia, WhatsApp absolutely dominates. Treating all customers the same just doesn’t cut it anymore.
Savvy brands tweak their approach depending on the region, the industry, the customer’s lifestyle stage, and even specific product touchpoints - yet they keep their core identity consistent across everything. It's this mix of smart regional sensitivity plus brand coherence that's becoming non-negotiable for companies looking to scale.
More Channels = Bigger Results
So what’s the real impact of this cross-channel strategy?
Quite simply: dramatic performance improvement almost across the board. For example:
- Fintech apps saw conversion rates jump up to 31% when using a powerful combination of email, push notifications, and in-app messages.
- Subscription services enjoyed a 16% lift by layering in multiple tools.
- Gaming companies witnessed 10% more conversions - just by broadening their channel approach.
- Even ecommerce, notoriously competitive, achieved a 6% bump through smart omni-channel engagement.
Stickiness - that magic ingredient for long-term loyalty - improves too. Fintech companies increased their app "stickiness" by over 28% by utilising at least three communication channels. Gaming and ecommerce brands also reported jumps over 25%.
But importantly, it’s not about blasting customers from all directions. It’s about coordinated messaging, sent with a purpose, targeted according to customer behavior, lifecycle stage, and platform preferences. More messages don't create more success; more relevance does.
Where Many Marketers Go Wrong
Jacob Joseph, VP of Data Science at CleverTap, points out that too many marketers focus too narrowly - pouring everything into one or two channels while ignoring the bigger picture.
This often backfires. Consumers expect consistent, relevant communication across touchpoints now, whether they’re checking emails during breakfast, scrolling through Instagram on a lunch break, or gaming late into the night. If your message feels disjointed or absent in any space they move through, they notice - and they drift toward brands who get it right.
Why You Need a Smarter Stack
Behind successful cross-channel strategies is something equally critical: a comprehensive marketing technology ("MarTech") stack.
You can’t just guess where your messages end up. To scale properly, brands need a single hub that organises customer data across all channels - keeping communications accurate, timely, and personalised no matter where or how consumers encounter the brand.
Put simply: coordinating this sprawling customer journey requires great tech, clear strategy, and real respect for customer behavior.
More channels aren’t optional anymore. They’re part of smarter, more human marketing.