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Optimising Websites For Increased Visitor Numbers And Higher Conversions
Although the Internet is now over two decades old, many small- and medium-sized companies are not optimising their online presence. There are still so many company websites out there which are badly designed and rarely updated, and this can present a highly unprofessional image. In today’s world, when so much business and marketing activities are carried out online, a company with an ineffective website will quickly find itself falling behind its competitors. If you feel that your website is under-performing and new clients seem few and far between, then ask yourself two important questions: what am I doing wrong, and what can I do to correct it?The following are just some of the areas you might want to work on:
Lack Of Information: Take a good look at the text on your website and the categories of information you are presenting: does it really tell customers everything they might need to know in order to convince them to buy from you? It’s worth getting a third party with no prior knowledge of your business to look through the website and tell you what they felt was lacking. There should always be an information enquiry form built into the site so visitors can ask anything they need to. Also, never forget to include phone numbers and email addresses in case visitors want to contact you this way. This will help instil confidence in potential buyers, so if your site doesn’t have this you are missing a crucial element.
Not Mobile Compatible: Is your website so out-of-date that it is not compatible with mobile devices? These days, this is practically akin to running a restaurant but not having any tables for customers to sit at. Internet sales are fast moving away from desktops to mobile devices such as tablets and smartphones as people look to do their browsing on-the-move. Regular updates to ensure your website is compatible with the latest devices will pay dividends.
Social Media: Don’t neglect social media - it is one of the easiest ways to drive traffic to your website. Include interesting and informative blogs on your site or special offers and link to these from Facebook and Twitter accounts, and you will soon notice a rise in your visitor numbers. Many businesses are still sceptical about the effectiveness of using social media for marketing purposes. But you only have to look at some of the well-known success stories of to know that this is misplaced. In 2012, for example, Red Bull ran social media links to the famous Felix Baumgartner leap from the edge of space which saw its business value shoot up to an amazing £5 billion. Obviously smaller companies will not have the resources for something on this scale but it’s an example of how coming up with something original and getting people talking about it on social media can really pay off.Poor SEO:If your website is not built around a sound SEO strategy then it doesn’t matter how beautifully designed and informative it is, your key audience will not be able to find you. Remember that a large amount of a website’s traffic comes from consumers who have found it through search engines. Hire in an expert to do your keyword research and creation, as well as off-site link building in industry directories and other relevant sites. This will help your website to gain that all-important exposure.