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SEO Ranking Signals Your Blog Can Improve
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Online business owners and webmasters worldwide are constantly striving for improved SERP rankings.
An ongoing quest that prompts the most complex and intensive experimentation, just to take their respective SEO credibility a step further.
The thing is though, there are certain key SEO ranking signals you don’t have to go to the ends of the earth to improve. Particularly if you own and operate a blog, there are three critically important ranking signals you can boost in a big way.
As we’ve said on countless occasions before, the importance of blogging for all-round business benefits simply cannot be overstated. In terms of SEO ranking signals in particular, the following represent the three your blog can and should improve in a big way:
KEYWORDS
Blogging gives you the opportunity to go to town with your keywords use, without ever crossing the line into keyword stuffing. These days, it’s not as if you can get away with sticking 50 copies of the same keyword into one article. However, create 10 outstanding blog posts with 5 mentions of the keyword in each and it’s a different story entirely.
Not only this, but blogging also provides the opportunity to diversify your use of keywords significantly. Selection of appropriate subject matter allows for the strategic targeting of certain key words you may otherwise struggle to include in your copy. What’s more, blog posts make it significantly easier to intelligently bring long-tail keywords into your work, without compromising its quality and impact. All of which can have an enormous impact on the performance of your SEO profile.
INBOUND LINKS
Contrary to popular belief, building backlinks to landing pages and product pages can be borderline impossible. The reason being that the vast majority of authoritative websites and online businesses in general don’t typically want to advertise your products directly. They may be happy to point people in your direction, but not to such an extent as to market your products on your behalf. As such, most of the inbound links you’re likely to earn will point to your very best blog posts.
The entire purpose of the blog posts is that they are informational in nature. They provide the reader with the answer to a question, the solution to a problem or in some way enrich their lives. Blog posts are resources in their own right – resources typically attracting more inbound links than anything else online. Just be sure to stay away from anything too salesy in your blog, which may discourage others from sending traffic your way.
WEBSITE VISIT LENGTH
Last but not least, Google and the major search engines now consider page and website visit times carefully, as part of the indexation calculations. Low bounce rates indicate sites that are worth spending much time with. In the same way, sites that hold on to the attention of visitors for much longer periods of time are naturally considered of higher quality.
If you can produce the kinds of blog posts that hold on to the attention of the reader, you stand to boost overall website visit times significantly. In doing so, you’ll convince Google you’re a prime candidate for stronger rankings.
Another thing that Google is paying attention to is how long a visitor stays on a website after they land on it from the search engine results page. If they leave quickly, maybe it wasn’t the best fit and the information isn’t a good match. Blogging adds more content to the website, which means that there is more to look at, which means that people will potentially stay on the website for a longer period of time.
There’s plenty of evidence that supports the fact that having a blog on your website increases organic search engine traffic to the website. Of course, the key is keeping the blog active over time and writing quality content. If you don’t have the resources to do so in house, outsourcing is always an option.