Some Social-Media Marketing Mistakes You Might Be Making

For obvious reasons, really hitting the nail on the head with social media marketing can be challenging. By contrast, really doing a number on yourself and your campaign as a whole is surprisingly easy.So to take a quick look at things from a slightly alternative perspective, here’s a quick rundown of several potentially fatal social media marketing mistakes you may well be making right now:

Too many platforms

First and foremost, spreading yourself thinly across too many platforms is a recipe for disaster. As you probably know, one of the most important rules when it comes to social media marketing is not to put all of your eggs in one basket.  However, it can be even more dangerous to attempt to juggle far too many social media accounts than you can handle at the same time.

Neglecting loyal followers

Under no circumstances should you ever allow your most loyal followers to feel as if they are under appreciated. Try to bear in mind just how powerful and influential social proof can be – particularly when it comes to social media.

Not developing your own voice

There are two ways you can go wrong when it comes to the voice you use for your social media marketing campaigns. One of which being a voice that doesn’t suit your brand, the other being an inconsistent voice that’s all over the place. Unless you develop and stick with an effective voice, you cannot expect to be taken seriously.

Ignoring the data

The amount of data that can be collected while working with social media really is extraordinary. And so is its power and value – hence the importance of collecting and using it to your full potential, rather than simply ignoring it.

Misunderstanding your target audience

Unless you know and understand your target audience inside-out, you run the risk of acting yourself as a fraud. Don’t assume for a moment you can fake it and expect to get away with it.

Underestimating the power of video

Across pretty much every social media platform currently in existence, video is becoming the most powerful promotional tool to date. Which means that the time has come to stop ignoring the video movement and to get yourself involved.

Treating all social networks the same

Make no mistake about it – all social networks and audiences are by no means the same. The different social platforms out there attract very different people with different expectations, requirements and characteristics. As such, it’s important not to simply treat all social networks as one unified entity.

Not assigning a social media manager

Social media marketing should never be looked at as something of a side issue.  Nor is it the kind of thing a larger group of people should simply ‘dip’ in and out of on something of a random basis. If you want social media marketing to work for your business, you need to assign a capable manager to oversee your strategy.

Lack of involvement

Last but not least, it’s worth remembering that there is a difference between publishing interesting posts and getting genuinely involved with your audience.  The latter meaning your participation in the discussion before and after your new posts are published, taking the time to respond to comments, generate conversation and so on.