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Business Marketing - The Art of the Perfect Press Release
If you have a new product or service about to be launched, the basic rules of business marketing state that you must put out a press release. Otherwise, who is going to know about it? A press release is an important component in a new product or service launch but do you know how to put your company's best foot forward when writing one yourself?
Defining the Press Release
A press release, also called a media or news release is a pronouncement or statement created in the third person. It is designed to provoke the thoughts of the reader and kindle interest in journalists and other media people to entice them to write more about you and the products and services your company offers. It is important that the release be factual and news-worthy in addition incorporating a variety of elements designed to broadcast to as wide an audience as possible.
Various Elements to Include in a Press Release
While you can definitely write a press release on your own, do you know where to submit it? Are you sure the title is catchy enough? Do you think you may need a photo to accompany it? If you are not totally clear on the various elements of a press release, consider hiring the services of a marketing consultant. They can help you with your first press release and also train you on writing and issuing future ones.
One of the most important things to remember when writing a media release, according to top business marketing professionals, is to keep the article short and sweet. One page of succinct, but descriptive language is important while keeping out leading and subjective adjectives. The title of the release should be catchy and exciting enough to warrant readers a second look.
Accompanying photos is a great way to bring attention to your release. Depending on where you submit this promotional article, you need to ensure your photograph is the right size in a high resolution format. In addition, provide a description of your photo for a printed photo caption so it can be identified with your news release.
Use specific dates and times so that the places you present the release to will recognise the timeliness of it and know how old or new the submission is. Include your full contact information at the end of the press release in addition to a brief company biography so that the media outlet can reach you for comments.
Be objective regarding the subject matter you are writing about. It can be hard when it pertains to your company but prose that appears too sales-like can be a turn-off to readers. Present information in a concise, orderly manner and provide quotes from company personnel. You can even insert quotes from yourself as long as you identify the source of the quotation within the media release. Of course, correct spelling and grammar is essential.
Identifying media targets for your press releases is important. Look to local newspapers, magazines, websites, blogs and online resources, especially if you have a small business that depends on local citizens for your sales. However, if your products and services are more global, you need to target a larger audience. Hiring an outside business marketing consultant can be the best bet to ensure your press release, and therefore, your products and services are recognised by a more global market.