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Three Crucial Rules for Successful eCommerce
Every successful online business owner would most likely give their own golden rules for succeeding with eCommerce. Naturally, some of which would be much more relevant and useful than others.
Still, irrespective of the type of business you intend to establish, there are certain standards you need to address to succeed. So whether you’re starting out at ground level or looking to improve the performance of an existing business, here’s a brief overview of the three most important rules for successful eCommerce:
Still, no matter what kind of business you intend to establish, there are standards you will need to address to succeed.
1. It is all about the user experience
Firstly, it is no longer simply a case of combining low prices with quality products to guarantee success. If you’re unable to offer every customer an engaging and memorable experience, you are looking at a dead end.
The user experience is the single more relevant and important tipping point in the world of eCommerce. Research has shown time and again that users are typically willing to pay more if the overall shopping experience is superior.
Every step of the user’s journey needs to be smooth, seamless and painting a positive picture of the brand. If not, no low prices or any traditional bargaining chips will make any difference.
2. Success comes with experimentation
You can only learn so much about your customers’ preferences and behaviour through the traditional methods of research. When push comes to shove, all your expectations and general predictions could prove to be completely off the mark.
This is exactly why A/B testing and experimentation are mandatory elements of eCommerce success. To just assume whatever it is you are offering is 100% flawless is dangerous and naïve in the extreme. No matter how solid your eCommerce site is, there is always plenty of room for improvements.
Accept that trial and error is the nature of this industry and carry out as many experiments and tests as you can along the way. Allow the results of the tests to determine the course of action and continually optimise your eCommerce site. If it’s working, go with it – even if it is against your initial vision.
3. Metrics will tell you all you need to know
Lastly, once your website is up and running, metrics will tell you all you need to know to make it a successful one. By studying the key analytics, you will know what is working, what is sending your users in the opposite direction and where exactly things stand to be improved. After which, it is a case of getting busy with some rigorous A/B testing and seeing what works.
On-going use of key metrics means gaining invaluable access to all the information you will ever need to create a successful blueprint for your eCommerce site. It is all right there – the elements of your site that engage customers, demographics, bounce rate data, preferred access points and so on.