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Three SEO Blog Writing Myths NOT to Buy Into
Blogging purely for SEO purposes is hardly unusual.
Creating compelling posts to be read by your target audience is one thing, but chances are you’ll be less focused on their amusement and more interested in your SEO profile.
Understandable, given how more than 95% of all online experiences begin with a web search.
The basic rules for successful SEO blogging are relatively simple.
Produce quality posts on a regular and consistent basis, ensuring they fulfil the requirements of both the reader and the search engine crawlers. But in the endless quest to climb the SERP rankings to the very top, it’s common for well-meaning business bloggers to fall into a few bad habits.
So with this in mind, what follows is a brief summary of three longstanding blog writing myths to avoid buying into:
1. Quality is everything, quantity is not important
On one hand, yes - quality really does deserve your complete priority. Under no circumstances is it ever advisable to post garbage simply for the sake of it. Nevertheless, research suggests that quantity also counts. In fact, a recent study found that businesses publishing at least 16 blog posts each month attract on average 3.5-times more traffic than those who publish fewer posts. Hence, the key to success lies in balancing quality with quantity - both being equally important. If you’re unable to commit to regular blog posting, consider outsourcing to a third party.
2. Every post needs to be packed with keywords
Quite the opposite - less is actually more. You’ll still need to carry out intensive keyword research and ensure they’re incorporated in your posts. Nevertheless, penning posts primarily around keywords is a habit the major search engines are wise to. Today, the context, meaning and overall relevance of your posts can be established by a crawler in an instant. If it’s obvious you’ve focused more on keywords than providing something of value to the reader, it’s game-over. Include keywords and important search terms by all means, but don’t make them your primary focus or motivation.
3. The longer the post, the bigger the SEO boost
Last but not least, there’s a common misconception that in order for SEO blog posts to get the job done, they need to be a certain length. Or more specifically, longer posts carry more value. The problem being that this assumption tends to lead bloggers down a rather unfortunate path. They’ve enough to say to populate 200 words of engaging text, but decide to include 600 words of filler to hit their goal of 800+ words. Once again, it’s a simple case of balancing quality with quantity. If you can populate a huge post with nothing but relevant copy, go for it. If you’re attempting to stretch things out simply for the sake of publishing more words, you’re wasting your time. It won’t benefit your SEO score - nor will it go down well with the reader.