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What Conversion Rate Should You Be Aiming At?
Here is the question – what precisely is a ‘good’ conversion rate?
The answer to that…well, let us just say it is an answer that will differ enormously from one company to the next. The reason is that what is a perfectly good conversion rate for one company would be considered no less than tragic for another.
There is also the way in which conversion rates of 100% just don’t exist. This in turn means that no matter what your present performance is in terms of conversion rates, there will be always room for improvement. Therefore, you can say that the only answer as to what would make for a good conversion rate is…any rate that is better than the one you have at present.
Setting Standards
Naturally, you can a lot more specific if you really want to be. By considering the average amount of web traffic you get over a period of time, you can probably figure out the approximate conversion rate you would need in order to stay in business. And as such, what conversion rate would be profitable at a variety of levels.
In any case, the most crucial rule to follow when it comes to good conversion rates is to avoid procrastination and passiveness. Conversion rates are happening right this moment and are determining to what extent your company will be a success. This means that to ignore the importance of conversion rates is to turn a blind eye to whether or not your company will succeed.
Needless to say, not a good idea.
Perhaps the simplest method of going about things would be to assess the current conversion rate you have, work out what conversion rate you will need to reach your desired level of profitability and start setting your targets accordingly. Then give yourself something you can work towards. The important thing to remember is that you and you alone can decide what represents a conversion rate that is not acceptable for your business and website.
As soon as you have determined these goals and standards, you can then move on to achieving them.
Eliminate the Bounce
It goes without saying that what you do and provide as a business will have the greatest impact on your conversion rate. The quality of your brand image, products and services in general will determine whether or not you generate sales and in what quantities.
Nonetheless, even the best products and services will mean nothing if the user experience offered is not up to scratch. And then when it comes to these bounce rates, poor website loading times are about as bad as it gets.
If your website and all its pages take more than 3 seconds to be loaded, you will be in trouble. And if it Is more than 10 seconds, you are already in trouble! If you’re completely confident in what you do and as a company, any issues you might be experiencing with bounce or conversion rates must be simply technical problems. Which is certainly a good thing, considering the way in which technical problems are so much easier to correct than the fundamentals of your company as a whole.
Improving your website’s conversion rates doesn’t have to be difficult – it simply is not the kind of thing that typically takes care of itself!