Popular Marketing Posts
What Is TikTok Verification?
Ever wondered what TikTok verification is, and whether or not it matters? If so, you are far from in the minority.
Verification of a TikTok account indicates that the profile in question belongs to whoever says it belongs to. It is something that prevents copycat accounts and imitators from getting away with pretending to be someone else.
This is why you will almost always see the verification badge next to the names of celebrities, politicians, brands and so on.
But beyond simple confirmation of who owns the account, TikTok for verification is important for a number of reasons. By getting your TikTok account verified, you stand to benefit in the following ways:
Authority
The verification badge on TikTok is a universally acknowledged symbol of authority. If you are verified on TikTok but one of your closest competitors is not, they are far more likely to see you as the authority in your niche. Verification, therefore, adds authority, credibility and value to everything you put out on TikTok.
Authenticity and Trust
Verification on TikTok means undergoing something of a quality control process, where moderators take a good look back at your account. Consequently, only those who do things right on TikTok are able to qualify for the verification badge. With a verified account on TikTok, you present yourself as an authentic entity and one that can be trusted.
Visibility and Audience Growth
Anecdotal evidence suggests that verification plays a major role in gaining visibility on TikTok. Upon achieving verification, you are far more likely to be promoted and recommended by TikTok...or so the rumour suggests. In fact, there are some who say that verification holds the key to getting on TikTok’s “For You” page. All of which could help you reach, engage, and influence a much bigger audience.
Hence, if you have ever questioned whether or not it is worth going through the verification process on TikTok, the answer is a resounding yes.
How Many Followers Do You Need to Get Verified on TikTok?
TikTok does not specify an exact follower count needed to be considered for verification. In theory, it should therefore technically be possible to get verified on TikTok without any followers at all.
Even so, those who have achieved verification report that TikTok (understandably) shows a preference for accounts with plenty of followers. You should therefore ensure you have at least 500 or so, but more is always better.
How Many Views do You Need to Get Verified on TikTok?
This also applies to views, as this is apparently not what TikTok is interested in. At the same time, it stands to reason that a profile that routinely chalks up thousands (or millions) of views would be a stronger contender for verification than a creator with almost no views.
More is always better, but you don’t necessarily need to have a tonne of views to get verified.
Is it Possible to Buy a Verification Badge?
Sadly not – verification on TikTok can be earned by way of merit only.
If you are looking to catch the attention of TikTok and get your account verified, each of the following should be prioritised:
1. Consistent Content Creation
The first (and most important) thing you need to do is ensure you are putting out a steady stream of consistently outstanding content. This is the single most vital prerequisite for verification, as TikTok expects to see creators putting in the necessary effort. If possible, aim to put out at least one piece of unique and highly engaging content each day.
2. Create a Viral Video
Easier said than done, but a single viral video is often all it takes to grab TikTok’s attention for all the right reasons. Participating in challenges (and coming up with new challenges) can have great viral potential. As can get on board with the latest trends, just as long as they are relevant to your business and your audience.
3. Get Verified Elsewhere
Before verifying your profile, TikTok will almost always take a good look at your other social account. After all, they want to make sure you are whom you say you are, and that you can be trusted. It can therefore work in your favour to get your other social accounts verified, particularly when it comes to Twitter, Instagram and Facebook, verification elsewhere can increase your likelihood of getting verified on TikTok.
4. Get a Media Mention
Something else considered by TikTok is whether a user has been mentioned by some kind of high-profile source elsewhere. It can be anything of relevance and authority – a mention in a local newspaper, being featured in an online publication, or simply a few prominent backlinks to your content. If they see that other people are talking about you and taking you seriously, they’ll almost certainly do likewise.
5. Interact and Engage
One thing TikTok does not like to see is creators who sit silently on the sidelines. Irrespective of how fantastic your content is, you still need to take the time to interact and engage with your audience. Embracing the ‘social’ aspect of social media is essential, in order to catch the eye of the TikTok team. Watch their videos, like them, and comment on them – become an active and important part of the TikTok community.
6. Follow TikTok’s Community Guidelines
Last up, a single breach of TikTok’s community guidelines could be enough to permanently count you out of the running for verification. From day one, it is essential to ensure that everything you do complies with all of the platform’s terms and conditions. Steer clear of any content that could be considered overly controversial, and ensure you know exactly what is and is not permitted by TikTok.