When Should I Redesign My Website?

A website redesign can be a minor or major undertaking. In some instances, a few tweaks could be all it takes to get things in order. In others, it may be a case of dismantling the whole thing and starting again from scratch.

Either way, a timely website redesign could be just the thing to help your business maintain its competitive edge. Online businesses constantly up their game with cutting-edge web design, so it’s worth taking an objective look at your own site from time to time.

While doing so, note for any of the following eight signs it’s time to redesign your website:

1. Sales and Leads are Falling

If there is no other obvious reason why you are dropping leads and sales, it could indicate poor website design. An unattractive and unappealing user experience is one of the main causes of elevated bounce rates and low conversion rates.

2. Lack of Engagement

It could also be that while your site is attracting plenty of traffic, its visitors are not engaging with its content. If you’re perfectly confident in the quality of your web content, it could be the user experience that’s letting your site down.

3. Sluggish Performance

Evidence of slow performance (such as page loading times) should be treated as an urgent priority. Where it takes more than a few seconds for a web page to load, most visitors will abandon a website and take their business elsewhere.

4. Branding Inconsistencies

This can happen as a result of alterations to your branding strategy, or simply the fact that certain elements of your site are out of date. In any case, branding inconsistencies are highly unattractive and can impact the perceived professionalism of a business.

5. Shopping Cart Abandonment

An inadequate user experience is also one of the top causes of shopping cart abandonment. Even if your products, prices and service standards are all above par, issues with the checkout process will adversely affect conversion rates.

6. A Fall in SERP Rankings

This could indicate that any number of things may be wrong with your website. On-page SEO, backend performance issues, competitors upping their SEO game - all perfectly plausible scenarios. As more than 90% of people never look beyond page one, problems with SERP rankings should be treated as an urgent priority.

7. Different Experiences on Different Devices

Consistency holds the key to delivering an outstanding user experience.  Irrespective of device or web browser, every visitor to your site should enjoy the same engaging experience. If this isn’t the case, you need to work on the responsiveness of your website as quickly as possible.

8. Outdated Overall Design

Last up, the field of web design and development is evolving at its fastest ever pace. Within the course of just a couple of years, a once cutting-edge website can begin looking outdated and unprofessional. Even if your website is still perfectly functional, it is important to consider at least a moderate refresh once every two years. This will help you nip any potential problems in the bud, before they become a major headache.