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Your Ten-Point UX (User Experience) Checklist – How Many Are Your Missing?
Product quality, customer service standards, value for money – all of the utmost importance for any online business.
But at the same time, all entirely redundant without the most outstanding user experience.
Regardless of what you do and how you do it, the UX you offer will determine whether or not you succeed. So with this in mind, what follows is a briefly summarised ten-point UX checklist you might want to take the time to consider.
If one or more of the following is missing, it’s pretty much inevitable that your business is being held back:
1. Fast Loading Times
First of all, you literally have no more than around 2 to 3 seconds to present visitors to your website with what it is they are looking for. If you don’t, they’ll look for someone who can…period.
2. Mobile Compatibility
Or should that be, a flawless mobile experience. The mobile UX you offer should be every bit as fast, fluid and fantastically enjoyable as its desktop counterpart. Perhaps even more so in all departments.
3. Contact Information
Research has shown that around half of all website visitors will immediately lose trust in a business if its contact information is not clearly displayed. Difficulties in locating your contact information are a huge turn-off for the modern web user.
4. CTA Buttons
With this one, it’s a case of knowing where to draw the line. You need to ensure it is quick and easy for your customers to do what they want to do, though without bombarding them with the kinds of ‘BUY NOW!!!’ demands that are always off-putting.
5. Instinctive Navigation
The keyword in this instance being ‘instinctive’. Or in other words, the kind of navigation system that feels 100% natural and familiar. It should never be difficult to get from A to B.
6. Short Forms
Whatever information you need from your customers, try to request the absolute minimum. Evidence shows that the shorter the boxes/form requesting customer information, the more likely they are to submit it. And at the other side of the spectrum, the exact opposite is the case.
7. Minimal Marketing
Even if your business is fundamentally about selling products or services, customers never like to feel as if this is the case. As such, the more advertisements and marketing materials you have all over your website, the more your customers will believe they are little more than financial statistics in your eyes.
8. Video and Audio Auto-Play
The fact that so many businesses still make this mistake is quite remarkable – even some of the biggest names on earth. Quite simply, feel free to offer as much video and audio material as you like on your website. Just as long as it doesn’t begin playing until the visitor chooses to hit the play button.
9. Quality Search Function
A good website search function should take into account things like common typos, other suggestions based on customer preferences and any specials deals/discounts at the time. If your customers can’t instantly find what they are looking for, they won’t bother looking any further.
10. Perfect Presentation
Last but not least, you need to acknowledge the fact that presentation is just as important as functionality. According to a recent study carried out by Adobe, around 40% of consumers will walk away from a website if they find the layout or content to be unattractive. Looks aren’t everything, but they certainly count for a lot.