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Witton Chemical Company is a chemical contract manufacturer; we undertook research into several marketing companies to give us an effective marketing strategy which would deliver results. Our choice was Jenkinson & Associates Ltd and this has proved to have been the right choice. We have experienced a continual flow of enquiries and an ever increasing pipeline of new opportunities from the UK and internationally. We now regard Chris as an integral part of our management team and happy to endorse his services.

The Witton Chemical Company Limited Mildenhall Suffolk

How To Create An Effective Social Media Marketing Plan

Every social media marketing plan will always be unique. Not to mention, extremely complex and intricate by its very nature.

That said, every effective social media plan essentially comprises five very specific stages – each of which requiring total commitment and focus. Regardless of the size or nature of the business, these are the stages that come together to produce outstanding social media marketing plans.

So if looking to improve your social media efforts in 2023 but unsure where to start, here’s a brief overview of the five key steps you’ll need to take:

1. Establish Your Goals

First and foremost, you cannot and will not reach your goals if you don’t establish them in the first place. You could be looking to increase your audience base, build a new brand from scratch, expand your reach/reputation or simply generate more conversions. Whatever your goals, they need to be pinpointed and defined before taking a single step further. A social media strategy with no specific objectives is a little like a journey with no map or destination.

2. Carry Out an Audit

The next step is to consider your current social media profiles and performance from top to bottom. Think carefully about what’s working, what could be improved and what clearly hasn’t resonated with your target audience. You may need to start again from scratch, go about a complete overhaul or simply make the necessary tweaks as required. You’ll only find this out by meticulously auditing your current social efforts, being as brutally honest as you can.

3. Research Heavily

Your rivals, your audience, your industry as a whole – all the kinds of things you’ll need to pump plenty of research into. Find out how your rivals are approaching social media and consider what you could do better. Take a look at the kinds of things your audience responds well to and target your efforts accordingly. Ensure you know enough about your niche to emerge as a leader with content of real value. Do as much homework as necessary to prime yourself and your business for success.

4. Build and Market

Next comes the mechanics of building your profiles, which will centre on content publishing and marketing in general. Always remember that it is the content you produce and share that will define your profiles and your business in the eyes of your target audience. If it has no value or relevance, it has no place on your profile. What’s more, you cannot expect your social media profiles to be stumbled across by the masses by accident. While this may be a marketing strategy in its own right, it nonetheless represents an online asset that needs to be marketed effectively.

5. Analyse and Optimise

Last but not least, there never has been and never will be such a thing as a ‘flawless’ social media marketing strategy. The only way to stay ahead is to strive for continuous improvement in the long term, using analytics and ongoing research to continually improve everything you offer. Experiment, evolve and even directly ask your audience what they like and don’t like about what you do. Never fall into the trap of thinking your social media campaign has come to an end – there’s really no such thing!