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Post - COVID Digital Marketing Trends That Are Likely Here to Stay
Slowly but surely, the world is getting accustomed to what’s been informally and dubbed “the new norm”. From everyday households to businesses of all shapes and sizes, adjustments are having to be made by everyone
The digital marketing landscape is no different, which has transformed radically since the outbreak of COVID-19 early last year.
We’ve seen countless trends make their mark on the sector over the past 12 months, which in some instances have been more influential than others. Though when it comes to staying power, these are the post-COVID digital trends all indications suggest are here to stay:
Let’s take a closer look at some standout post-COVID digital trends that are here to stay post-COVID.
Consumer Behaviour Shift
Google Trends – the company’s advanced consumer analysis service – has indicated the acceleration of a series of consumer behaviours over the past year. Key examples of which include:
- Consumer demand has become more dynamic
- Consumers are expecting better value than ever before
- Consumers are more selective with who they buy from
- Consumers expect free and extensive delivery options
- Consumers are doing more window shopping online
Given that these findings have come straight from the (proverbial) horse’s mouth, they should probably be taken seriously.
A Shift in Online Search Priorities
Changing lifestyle trends which look set to continue for some time have also radically altered people’s everyday search priorities. Increasingly, people are searching for products, services and instructional resources to help them perform a wide variety of tasks at home.
Examples of which include personal grooming, cooking and baking, outdoor improvements and general DIY tutorials. This is the kind of web content that has always been highly rated by the major search engines, due to its provision of quantifiable value. It’s just that today, people are finding themselves with more time on their hands to tackle more jobs and duties at home.
Online Entertainment and Experiences
Distance learning, virtual museum visits, live-streamed concerts, Zoom workouts, virtual nightclub experiences – the world got pretty creative and resourceful while stuck at home. But what’s interesting is how the popularity of online entertainment and experiences is predicted to perpetuate for some time to come.
Many have found the transition to ‘virtual’ experiences not only less painful than excepted, but significantly more satisfying. Not to mention, more convenient and affordable than their real-life counterparts. It’s not to say that traditional in-person entertainment is dead in the water, but the market for online experiences is expected to continue going from strength to strength.
Ecommerce Appeals to the Masses
Lastly, the transition from High Street retail to ecommerce is likely to be permanent for the vast majority of consumers. Or as Google put it more eloquently; “while many people will choose to return to in-store shopping to look at, touch, and try on products, new habits have formed around online shopping that has irrevocably changed the way the consumer buys.”
Returning to traditional retail having discovered the extensive benefits of shopping online isn’t something that happens often. Lower prices, broader product choice, free shipping, 24/7 availability and so on – all major points of appeal for ecommerce customers. Supporting the local High Street may be a noble venture, but simply isn’t the priority for those already dealing with economic uncertainty.