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Some Ecommerce Trends Bound To Be Important In 2021
The spike in online activity brought about by 2020’s unfortunate events transformed the face of e-commerce for countless consumers around the world. From a business angle, these are the kinds of strategies and trends that need to be given priority if you are looking to capitalise on record demand in the course of 2021.
1. Flexible Pricing Strategies
Firstly, the time has really come to put an end to any rigid pricing structure in most online retail areas. No matter what it is you sell and whom you sell it to, you will fail to reach your targets if it is not priced correctly.
Flexible pricing means making use of the appropriate analytical insights and software to determine the appropriate prices for your products. In addition, it means reconsidering your pricing strategy on a regular basis, in order to adjust it where necessary.
Product availability, market demand, competitors’ pricing structures, manufacturing costs and so on - all subject to change and need to be reflected in your pricing structure.
2. Growth of Mobile E-Commerce
As mobile technology becomes more sophisticated, consumers gain more confidence in e-commerce. It is currently projected that by the end of 2021, nearly 75% of all e-commerce sales will originate from some kind of mobile device.
Just as crucial, almost one-third of all web consumers state they will walk away without completing a purchase and never return if an online retailer is not mobile-friendly. The value and importance of mobile optimisation and responsiveness are nothing new, though have taken on a whole new meaning in the last 12 months.
3. The Importance of Sustainability Will Intensify
Research shows that more and more consumers (nearly 65%) give priority to brands that take sustainability to the next level. This means that if given the choice, the large majority of shoppers would choose eco-conscious brands and sellers over their counterparts.
Most of the biggest and most successful e-commerce brands in the world are already championing sustainable practices and publicising their efforts to the environment. Typical examples are sourcing materials and products as responsibly as possible, using recycled packaging and reducing their carbon footprint. All of these have been shown to significantly increase the appeal of a brand in the eyes of today’s eco-conscious shopper.
4. Visual Commerce Era
Lastly, visual commerce is the self-explanatory evolution of conventional e-commerce. Rather than relying on traditional product descriptions, you let the impeccable images of your products do the talking.
Stunning imagery of the highest quality is crucial - optional video clips and 360-degree pictures can also help. Lifestyle imagery of your items in use could be especially powerful, as could user-generated content in which customers showcase your real-life products visually.